PPC Specialist Job Duties: Meet client goals through end-to-end paid media initiatives
Plan, develop, and implement, manage, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: paid search, remarketing, display, and video campaigns
Manage and optimize paid social campaigns on Facebook and LinkedIn
Communicate with clients, discuss strategy, create and present monthly reports
Take responsibility for all client deliverables and PPC results
Spec A/B tests and landing pages
Write engaging ad copy for Google, Facebook and LinkedIn ads
Perform comprehensive keyword and competitor research
Spec enticing display and Facebook/LinkedIn ad creatives
Analyze performance and come up with strategies to improve campaigns and conversion rates
Keep up to date with paid media best practices, bid management systems, keyword development tools, and industry research
Achieve targeted ROI on a monthly basis
Continuously monitor, identify and improve all three components of the Google Ads Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
Ensure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
Always keep the clients' best interest at heart -- even if that means telling them that PPC is not how they should invest their budget
Treat our company and our clients' companies as if they were your own
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